Zalando wants to make the shipping of its packages even more sustainable. The online fashion platform is planning a pilot for reusable packaging. The customer can return the transport carrier, ie the carton box or the plastic bag, to Zalando so the German ecommerce company can use it again.

In a story on its website, Zalando says packaging must be part of the picture in the company’s vision to become the leading platform for sustainable fashion in Europe. This decision might be partly influenced by a study which shows that 75 percent of European consumers say the sustainability of packaging influences their purchasing decisions.

Pilot project focused on reusable packaging

Aside from Zalando converting their Beauty Bags from plastic to paper, the company is also introducing polybags (made from 60 percent recycled plastic) to protect its textiles. And now it’s also working on a pilot project to see how the ecommerce company can work with reusable packaging.

Return packaging to Zalando

“Customers would then receive textiles or cosmetic products in a transport box or bag, which can then be used many more times for shipping or returns”, Senior Corporate Responsibility Manager, Melanie Hultsch, explains. “But both the question of the material and the organization behind it are not easy to answer. This is an incentive for us to make progress here. We want to start a pilot project this year.”

Pilot will run in multiple countries in Europe

The idea is to run the test in several countries in Europe and it will enable customers to return the cartons and plastic bags to Zalando, so they can be used again.

About ECPAKLOG

ECPAKLOG is a first and worldwide trade fair focusing on e-commerce packaging and supply chain, which debuted in 2017 in Shanghai by M. Success Media Group and ChinaPak Exhibition Services Co., Ltd. ECPAKLOG provides solutions and future trends that help E-commerce continue to grow profitably from the packaging and supply chain sectors. Topics covered include: efficiency improvements - e-commerce automatic packaging, sustainability - eco-friendly packaging and recycling, humanized packaging-Easy-to-open, ready-to-ship, frustration-free, data collection and marketing- IoT smart packaging etc.

Meanwhile ECPAKLOG 2019 will be held in conjunction with the 3rd UREXPO (Unattended Retail Conference and Exhibition) It is expected more than 750 exhibitors will display various packaging and retail technologies, providing one-stop platform for omni-channel retailing technology and solutions.

Exhibition Time
2019/8/21-22 9:00-17:00
2019/8/23 9:00-15:00

Venue
National Exhibition and Convention Center · Shanghai
No.333, Songze Avenue, Qingpu District, Shanghai